After being in the news for several announcements on Kalaignar TV, Dravida Munnettra Kazhagam (DMK) launched a daily newspaper named ‘Dinasari’ on June 22. Priced at Rs 2, the newspaper has DMK’s symbol of rising sun, above the masthead. Ramakrisnan has been roped in as News Editor. Earlier, Ramakrisnan was News Editor of Dinakaran, which is Sun Network’s language daily.
DMK supporter Jagaratchagan, who is the promoter of the newspaper, has taken the aggressive promotion route for the morninger, with high frequency promos and freebies with each issue.
DMK also has another party newspaper called ‘Murasoli’, which is a party organ, while Dinakaran has been the DMK’s general mouthpiece. Now with the rift between the Karunanidhi and Marans, the DMK was left with no choice but to launch a party newspaper.
The newly launched Dinasari has only one edition in Chennai and has a print run of close to 40,000 copies. It is expected to launch editions in Pondicherry, Tiruchy, Coimbatore and Madurai soon.
The new daily is also expected to make a dent on Dinakaran’s circulation, considering the fact that many of the readers of Dinakaran are DMK followers. According to a veteran journalist, all the DMK party cadres who were buying Dinakaran and Murasoli, will now switch over to Dinasari, which would obviously make a dent in Dinakaran’s circulation. Dinakaran is the No. 1 language newspaper in Tamil Nadu, according to the latest ABC report for the period July-December 2006.
Other leading language newspapers like Daily Thanthi and Dinamalar have nothing to worry as they are seemingly neutral papers without any political leanings, and the newly launched paper may not make a dent on their business.
Earlier, with the Marans and their Sun Network falling out of favour of immediate family members of Tamil Nadu Chief Minister Dr M Karunanidhi, following a survey published in Dinakaran, DMK aligned with Raj TV to launch a new channel Kalaignar TV, which is expected to act as the party’s mouthpiece. Since the announcement, Kaliagnar TV has been on the prowl of picking up the television rights of several Tamil blockbusters.
Changing equations: Raj TV to launch ‘Kalaignar TV’ with DMK symbol as channel logo