Divya Marathi, the Marathi newspaper from Dainik Bhaskar Group, is completing one year of its existence in Maharashtra today. It was first launched in Aurangabad, followed by the launch of four more editions in Maharashtra – Nashik, Jalgaon, Ahmednagar and Solapur.
Commenting on the paper’s success in the state, Abhilash Khandekar, State Head (Editorial), Divya Marathi said, “The launch was just the first step; we at Divya Marathi remain committed to constantly evolving with our readers. We are a newspaper that is created by the readers for the readers.”
In keeping with the paper’s focus on understanding the reader’s psyche as well as building a stronger connect, Divya Marathi organised a survey to understand the reader’s choice, needs, aspirations and gaps. The survey, carried out by IMRB in Aurangabad, showed that 97 per cent of readers want an unbiased newspaper.
According to Divya Marathi, the survey also showed that the newspaper leads across age groups in SEC AB, with an average issue readership (AIR) of 3.42 lakh in Aurangabad. The survey also pointed out that the average Divya Marathi reader is 25+ years of age, belonging to
SEC A/ B/ C households.
Highlighting the findings of the survey, Nishit Jain, Business Head, Maharashtra, Dainik Bhaskar Group said, “This success reflects the strong reader connect that Divya Marathi has been able to cultivate within its markets. Today, with five editions, the paper provides complete central Maharashtra coverage across various districts and towns.”