Building on the stupendous success attained in Ahmedabad, the Dainik Bhaskar Group is launching the Surat edition of its Gujarati daily Divya Bhaskar on March 27. The Group has already gathered a pre-launch order booking of 3,02,589 copies. Girish Agarwal, Director Marketing, Dainik Bhaskar Group, told exchange4media.com that the order booking has even translated into substantial pre-launch space booking. "We had set a target of 24,000 column centimeters of advertisements for the period April to June. We have already covered 15,000 cc and there's still a week to go for the launch," he said.
Agarwal attributed the overwhelming advertising response from the Surat retail market to the detailed survey that was carried out by the Group sometime ago. "The retailers got to see the results and demographics of the survey. They were convinced of the quality of the reach and hence responded so well," Agarwal said.
The Surat edition would be a 20-pager comprising ten colour pages. The news content would have a keen focus on Surat and Saurashtra region. "Additionally, there would be news flow from Rajasthan and Haryana, to cater to the information needs of the local Marwari community," he said.
The Gujarati daily would cover whole of Gujarat by December this year with editions from Baroda, Rajkot and Bhavnagar.
The launch ceremony for the Surat edition will have the presence of Gujarat Chief Minister Narendra Modi, Union Information & Broadcasting Minister Ravi Shankar Prasad, Union Rural Development Minister Kashiram Rana, Maharasthra Chief Minister Sushil Kumar Shinde, Madhya Pradesh Chief Minister Uma Bharti, Rajasthan Chief Minister Vasundhara Raje and Haryana Chief Minister Om Prakash Chautala.