Following the launch of Divya Bhaskar’s Rajkot edition, the Bhaskar Group is now all geared up to launch a Jamnagar edition by December 1, 2006. Divya Bhaskar will be Jamnagar’s first ever Gujarati morninger and the publication proposes to begin with a print run of 50,000.
Elaborating on the reason for chosing Jamnagar as destination next, Bharat Kapadia, Executive Director, Divya Bhaskar, said, “Jamnagar is a fast growing city, and with the Reliance refinery coming up there, it is getting urbanised very fast. We saw the opportunity as there is no paper published there right now. With the growth that the city is witnessing, Jamnagar deserves its own paper, and which better paper than Divya Bhaskar?”
The new edition would allow the Bhaskar Group to provide a wide coverage of Gujarat. With Jamnagar it will consolidate its position in the Saurashtra-Kutch area by being the only newspaper with editions from Rajkot, Bhavnagar and Jamnagar. It has already established its position in Ahmedabad, Baroda and Surat. Divya Bhaskar’s Jamnagar edition would cater to the area popularly known as Halar, which has its own unique culture and dialect.
An official communiqué stated, “The city of Jamnagar has been famous for its Bandhini work, and now, the Reliance refinery, which is the largest refinery in the world, has put the city on the world map. We expect that the city of Jamnagar, which is seen as one of the fastest growing areas in Gujarat, will soon emerge as one of the key industrial areas in India. Bhaskar Group’s entry in Jamnagar as the first leading Gujarati newspaper is a move made in the right direction, looking at the areas for future potential.”
The communiqué further said, “This shows that the Group has tapped into the right product design, content strategy and marketing thrust, giving it further confidence to create another success at Jamnagar.”