Top Story

e4m_logo.png

Home >> Media – Print >> Article

Divya Bhaskar to launch its Jamnagar edition on December 1

28-November-2006
Font Size   16
Divya Bhaskar to launch its Jamnagar edition on December 1

Following the launch of Divya Bhaskar’s Rajkot edition, the Bhaskar Group is now all geared up to launch a Jamnagar edition by December 1, 2006. Divya Bhaskar will be Jamnagar’s first ever Gujarati morninger and the publication proposes to begin with a print run of 50,000.

Elaborating on the reason for chosing Jamnagar as destination next, Bharat Kapadia, Executive Director, Divya Bhaskar, said, “Jamnagar is a fast growing city, and with the Reliance refinery coming up there, it is getting urbanised very fast. We saw the opportunity as there is no paper published there right now. With the growth that the city is witnessing, Jamnagar deserves its own paper, and which better paper than Divya Bhaskar?”

The new edition would allow the Bhaskar Group to provide a wide coverage of Gujarat. With Jamnagar it will consolidate its position in the Saurashtra-Kutch area by being the only newspaper with editions from Rajkot, Bhavnagar and Jamnagar. It has already established its position in Ahmedabad, Baroda and Surat. Divya Bhaskar’s Jamnagar edition would cater to the area popularly known as Halar, which has its own unique culture and dialect.

An official communiqué stated, “The city of Jamnagar has been famous for its Bandhini work, and now, the Reliance refinery, which is the largest refinery in the world, has put the city on the world map. We expect that the city of Jamnagar, which is seen as one of the fastest growing areas in Gujarat, will soon emerge as one of the key industrial areas in India. Bhaskar Group’s entry in Jamnagar as the first leading Gujarati newspaper is a move made in the right direction, looking at the areas for future potential.”

The communiqué further said, “This shows that the Group has tapped into the right product design, content strategy and marketing thrust, giving it further confidence to create another success at Jamnagar.”

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video