Divya Bhaskar has launched its 9th edition in Gujarat with its Mehsana edition. The new edition is touted as Mehsana’s first and only daily and is in line with Divya Bhaskar’s strategy to provide relevant and topical news to readers of each region. Divya Bhaskar’s Mehsana edition hit newsstands on September 13.
Ashwini Agarwal, COO, Gujarat Divya Bhaskar, said, “Mehsana has played an integral part in Gujarat’s emergence as a key economic centre and has helped put the state on the fast track to development. It is only appropriate that a city as happening and critical as Mehsana got its own voice through its own news daily. I am glad that Divya Bhaskar is the first to recognise the city’s importance and we are confident that the edition will do well as it will provide readers with information that truly interests them and concerns their daily lives and their city.”
“The advantage of launching in Mehsana is that we will now be able to close the edition later than we use to and it will give us more time to add on to the news. It will also be beneficial to readers and advertisers as they will get better local coverage and content. Since its launch, the circulation has increased by 42 per cent,” claimed a senior company source.
The launch of the Mehsana edition is expected to further strengthen Divya Bhaskar’s reach in Gujarat. This edition aims to capture all important happenings in the region and be a complete source of news and information in and around the city. An emerging town and business centre, Mehsana has many laurels to its credit. The new edition will have a distinct identity and editorial approach and offer a perfect blend of city news on varied topics ranging from local developments, tourism, politics, economy and sports, among others.