Divya Bhaskar, the Gujarati daily from the Dainik Bhaskar Group launched on June 22, 2003, celebrates its 10th anniversary. The paper’s launch in Ahmedabad and becoming the No 1 on Day One was captured as a case study at IIM Ahmedabad, also highlighting how the Gujarat readership got expanded by around 50 per cent, following Divya Bhaskar launch.
Celebrating completion of 10 years, Divya Bhaskar has organised a series of reader engagement events in Ahmedabad. The events in the first week will include a motivational talk by TT Rangarajan, a talk show on subject of business interest by KV Kamath, a cookery show by Chef Sanjeev Kapoor, financial talk show by Nirmal Jain (IIFL) and Nilesh Shah (Axis Capital), to name a few.
Pradeep Dwivedi, Chief Sales and Marketing, Dainik Bhaskar Group said, “Divya Bhaskar is an integral part of the media landscape in Gujarat. It has always invested in technology and infrastructure to create a ‘Brand Divya Bhaskar’ that at one end serves the readers and on the other, acts as a perfect medium for the advertisers because of its content and fresh outlook.”
Today, Divya Bhaskar’s Ahmedabad edition claims to have more than 10 lakh readers in a city. The paper has invested in state-of-the-art printing technology; the KBA printing press from Germany at its Ahmedabad plant is capable of printing 255,000 copies per hour.
Divya Bhaskar today has printing nine centres in Gujarat at Ahmedabad, Vadodara, Surat, Rajkot, Bhavnagar, Bhuj, Mehsana, Vapi and Junagarh.
Divya Bhaskar has been listed in Guinness and Limca Book of Records for its events such as ‘Junior Editor’ and ‘Brain Hunt’.
Commenting on the completion of a decade, Saras Sethi, COO - Gujarat, Dainik Bhaskar Group said, “Divya Bhaskar’s success is a reflection of the immense love and support it has received from the readers in the last decade. Armed with the world’s best printing technology, finest editorial content and a strong set of journalistic values, the team at Divya Bhaskar has been focusing on making our reader’s morning highly stimulating and enjoyable.”