With the print war in Gujarat heating up, papers are ensuring more on-ground presence to maintain awareness level around their respective brands. A prime example is that of Divya Bhaskar, which is actively associated with the Baroda Festival. The paper is partnering with the Baroda Municipal Corporation and the committee that is conducting the five-day festival.
“Baroda is one of the key markets for us and it is important that we keep our presence strong in the populace here,” said a Divya Bhaskar spokesperson, adding, “the intention is not just to make noise around our brand, but is more on the lines of what Divya Bhaskar truly stands for – a paper that understands and provides what the Gujarati reader is looking forward to.”
He further explained, “This festival has been a tradition for years in the city and people of all generations are closely connected with it. They are celebrating their city and we want to be a part of that celebration.”
As is known, the Baroda Festival is the celebration of the 115th coronation of King Sayaji Gaekwad on the Baroda throne. Divya Bhaskar believes that this is a part of a constant process with readers’ interaction and building on the relationship.
The list of programmes of the festival, which culminates on January 8, 2006, include an array of activities from Shehnai Vadan to medical camps to essay writing, painting, poem competition, flower shows and cultural programmes.