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Disinvestment of Petroleum, Oil and Gas Companies acts as Fuel to the Fire of IPO Advertising on Print in the first Quarter of 2004: An AdEx India Analysis

03-May-2004
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Disinvestment of Petroleum, Oil and Gas Companies acts as Fuel to the Fire of IPO Advertising on Print in the first Quarter of 2004: An AdEx India Analysis

The Disinvestment Minister Arun Shourie's privatization policies have resulted in the markets being flooded with IPOs over the past few months. The first quarter of 2004 saw a whole lot of offerings by the government to sell its stake in PSUs. Therefore, this time we at AdEx India decided to study the impact this had on Print Advertising in the first quarter of 2004.

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