Discovery Networks Asia-Pacific and the India Today Group have announced a partnership to launch the Discovery Channel magazine in India, reiterating their faith in the print industry in country.
Commenting on the magazine, Ashish Bagga, CEO, India Today Group said, “A magazine such as this fills a gap in the vast repertoire of the amazing and leading magazines published by our Group. The Discovery Channel magazine is a global and excellent editorial product, delivery engaging content in an entertaining manner and fits in perfectly with our own editorial DNA of strong credibility, integrity and quality journalism. The India Today Group will leverage its vast influence over consumers through its strong demographic sorted databases running into millions to position the Discovery Channel magazine as a leading brand in this space, offering unparalleled value to advertisers as well.”
He added, “India’s growth and the exposure of the average Indian to the world have created a market for globally acclaimed quality knowledge products. Discovery Channel magazine, with its high quality content, will fill the void in this space in the Indian market.”
Rahul Johri, Senior Vice President & General Manager - South Asia, Discovery Networks Asia-Pacific added here, “Discovery Channel magazine will provide additional touch points for our viewers and will serve as an extension of Discovery Channel’s ability to satisfy their curiosity on a broad range of subjects. We are delighted to launch the magazine in partnership with India Today Group.”
The magazine will have a contemporary design and feel and will stay true to the DNA of the Discovery brand. The editorial will deliver a compelling read, with strong injections of humour and emotion and will be published monthly.
Mirroring the different genres featured on the Discovery Channel, the Discovery Channel magazine will cover a wide spectrum of topics, including nature, adventure, marvels, sci-tech, history, the universe, forensics, seekers, survival, info-tech, psychology and the environment.