Discovery is expanding its portfolio in India beyond television with the launch of Discovery Channel magazine in association with the India Today Group, who will be the publishers of the magazine in India.
The monthly magazine is available for sale on newsstands and leading book stores around the country at a cover price of Rs 150. The magazine will also be available via annual subscription. It is published in English language. The magazine has appointed Jamal Shaikh as Editor. The editorial board for the magazine in India from Discovery includes Rahul Johri and Rajiv Bakshi.
Discovery Channel Magazine will deliver an original mix of content, spanning science, adventure, culture and oddities from around the globe. It will include a wide range of topics including nature, adventure, marvels, sci-tech, history, the universe, forensics, survival, psychology and environment. From truly in-depth feature treatments, to research and fun facts; the magazine will showcase world-class photography and info-graphics, brought together in a visually splendid mix that blends insight and humour.
The inaugural issue of the magazine celebrates India with a cover feature on the Taj Mahal. It also offers exclusive access to the next generation skylines, the new world of immersive gaming and emergence of megafoods that resist certain diseases longer than the regular foods.
Rahul Johri, SVP and General Manager – South Asia and Head of Revenue, Pan-Regional Ad Sales and Southeast Asia, Discovery Networks Asia-Pacific said, “The launch of Discovery Channel Magazine is a natural extension of our strategy to inform and entertain consumers with compelling content across platforms. We are delighted to partner with the India Today Group and are confident that we will be able to combine our strengths to satisfy the aspirational consumers. With an insightful read on a wide range of subjects, the magazine will stand out for its energetic and exciting layout, distinct content and mesmerizing photographs.”
Ashish Bagga, Group CEO, The India Today Group, added here, “Discovery Channel Magazine will encompass the DNA of Discovery’s channels into a more in-depth look that only print medium can offer. Covering science, urban lifestyles, wildlife, technology and history, the magazine avatar of this iconic global brand will inform, intrigue and challenge the thinking of information-driven individuals into the direction of the future. It will also add a new dimension to the diverse portfolio of magazines already published by The India Today Group. The magazine will address a high quality audience and our readers can be assured that, like all other magazines from our stable, Discovery Channel Magazine India will also maintain the highest levels of editorial quality and rigour.”
Discovery Channel Magazine is available throughout Asia in countries including Singapore, Malaysia, Taiwan, the Philippines, Australia, Hong Kong, Macau and New Zealand.