Discover India, the travel, culture and lifestyle magazine from Media Transasia India Ltd, has been declared the ‘Best Travel Magazine in India’ by the Indian Association of Tour Operators (IATO), the apex body of the tourism industry. The award was presented by Minister of Civil Aviation Praful Patel at the annual convention of IATO held at Delhi’s Hotel Ashoka from September 1-3.
IATO has over 4,000 members covering all segments of the tourism industry. It works closely with tourism associations in the US, Nepal and Indonesia.
Launched in 1988, Discover India captures the places and people that make India the most visited destination in the world. Ever since the magazine was relaunched three years ago, it primarily focused on the Indian traveller, a segment with high disposable incomes, increasing aspirational levels and the urge to discover new places.
The magazine helps travellers – even those who never leave their armchairs – discover the wealth of history, culture, heritage, wildlife, cuisine and handicraft that make India incredible. The magazine’s attractive, contemporary design and stunning photographs enhance the readers’ experience of unraveling the familiar and the offbeat destinations from across the country.
“It is an honour to receive the award. Adventure and food to wellness and luxury, India is a land of endless tourist potential. Our objective is to bring these experiences to the reader,” said Editor-in-Chief Maneesha Dube.
“India is like a gift hamper that just needs to be opened. Discover India does that for you. It is our endeavour to bring to our readers the colours, textures and people that make India the vibrant country that it is,” said Mitali Kar, Editor, Discover India.
The magazine is celebrating its 20th anniversary and the mood is upbeat. “It is a matter of pride that the award has been won by a magazine from our group, which is one of the world’s most diversified and vertically integrated publishing houses,” commented Rahul Sharma, Director, Sales.
Rathod of Media Transasia receiving the ‘Best Travel Magazine in
India’ Award on behalf of Discover India from Civil Aviation Minister
Praful Patel at the IATO Convention. Also seen are (from left) Lally Mathew,
Hony. Secretary, IATO, Vijay Thakur, Chairman, IATO, Subhash Goyal, President,
IATO, Kiran Chowdhary, Tourism Minister of Haryana, and Prakash Pant,
Tourism & Culture Minister, Uttarakhand.