Dinamalar, one of the leading Tamil dailies, has strengthened its online edition by adding two more sub-domains – ‘Cricket’ and ‘Car Buy’. While ‘Cricket’ offers tournament itineraries, scorecard, commentary, partnerships, match highlights and run rate graphs, ‘Car Buy’ provides information on cars based on brand and price. Dinamalar.com already has sub-domains like ‘Temples’, ‘Matrimony’, etc.
Unlike the other sub-domains, which are in Tamil, the two newly-added domains are available in English and Dinamalar has entered into exclusive tie-ups with Cricbuzz.com for the cricket section and Bangalore-based software company Trilogy for the Car Buy section.
R Rangarajan, Advertisement Manager, Dinamalar, informed that two more sub-domains – jobs and real estate – were on the anvil, while the company was looking at some exclusive tie-ups for its shopping domain. “We do not want to get into some run-of-the-mill shopping. We are looking at some exclusive deals with some of the top-notch manufacturers and discussions are underway,” he added.
Dinamalar foresees marked increase in traffic with the two newly-added features. “But more than that, we are looking at some good value addition to our existing readers,” Rangarajan added.
According to Alexa rankings, Dinamalar’s online edition tops among all Tamil dailies in terms of traffic. Dinamalar is also the first Tamil newspaper from Tamil Nadu to have launched an e-paper.