Top Story


Home >> Media – Print >> Article

Dinamalar launches e-paper; e-commerce to take off before end of 2005

Font Size   16
Dinamalar launches e-paper; e-commerce to take off before end of 2005

Tamil daily Dinamalar has taken an e-paper avatar, almost 10 years after it went online. The e-paper, to which access is free at present, claims to have recorded 15,000 registrations within 10 days of its launch.

“The e-paper is something we have been contemplating for some time now. The response has been very good so far. We have received feedback from readers saying they wouldn’t mind paying to read the e-paper, even. As of now, nothing has been decided on to make it a paid access e-paper,” said R Rangarajan, Advertisement Manager, Dinamalar.

The registrations only reflect the number of people who have chosen to view enlarged versions of the individual stories or ads, and the total number of people reading the e-paper would be higher. The newspaper’s site claims hits of between 2.5 and 3 lakh per day. With the e-paper, there is no need to download Tamil fonts to read the news, and the feel of reading the print edition is recreated to a higher extent.

The response to the e-paper had ‘surprisingly’ been from all across, including Tamil Nadu, said Rangarajan. “People reading the e-paper are as many from the US and UK as from Madurai, Coimbatore and Chennai. We started with the main paper and are gradually incorporating the supplements now on the e-paper. We want to ensure that all the supplements and booklets which are available with the newspaper are made available to the e-paper readers also,” he added.

The publication is in the process of introducing ‘a lot of value additions’ to its website as well. A lot of thought and discussion had gone in to related aspects, Rangarajan explained, adding, “We are in the process of zeroing down on partners with whom to enter the e-commerce space. We will look at e-commerce on the site by December this year.”

While the set of advertisers for the paper’s website and the print edition are very different, the ads are reproduced as they appear in the print edition on the e-paper, at no extra cost. The spokesperson said that the publication will look into ‘various combinations’ before freezing on a structure for advertising on the e-paper.

That the publication is actively contemplating going pay with the online versions is apparent. “No time frame has been fixed, but we eventually we see the online version going pay,” said Rangarajan.

At present though, the focus is on stabilising the e-paper, which reaches out to Tamilians the world over at 5.30 am IST. Dinamalar claims to be the first Tamil newspaper from Tamil Nadu to have launched an e-paper.


Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Chandy indulges in his love for reading and learning something new over the weekends

Though revenue from media operations grew by 10.6% yoy to Rs 760.8cr, the film production revenue declined by 18.0% yoy

At the inaugural one-on-one session between Aroon Purie, Chairman & Editor-in-chief of India Today Group and Anurag Batra, Chairman & Editor-in-chief BW Businessworld & Exchage4media Group, Purie spok...

At the 11th Indian Magazine Congress in New Delhi Rajdeep Sardesai, Consulting Editor, India Today, remembered the time when he used to work for Times of India