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Digital@HTA gets Reliance Infocom B2B account

23-June-2001
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Digital@HTA gets Reliance Infocom B2B account

Digital@HTA, the specialist interactive unit of Hindustan Thompson Associates (HTA), has bagged the Reliance Infocom account for integrated marketing communication solutions for its B2B division.

Digital@HTA, has also bagged a host of new accounts which include Tata AIG, Staarship.com and Sify.com, among others. To handle the influx of its new accounts, Digital@HTA is now on an expansion spree. In addition to its main office in Mumbai, Digital@HTA has plans to set up offices in Chennai and Bangalore.

HTA, with capitalised billings of Rs 1,450 crore, launched Digital@HTA a few months ago, to meet the new media communication needs of its clients. The main objective of the new unit is to provide interactive communication solutions to its new media as well as brick & mortar clients.

As part of its services, Digital@HTA undertakes core planning and strategy for its clients and works with a crossbreed of alliances for back-end technology. The agency also uses the resources of its main organisations to get a job done.

At present, HTA’s other divisions include, HTA Rural, Thompson-Connect Worldwide, Indian Market Research Bureau (IMRB), Indian Public Affairs Network (IPAN).

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