To keep up with changing times and changing reader tastes, monthly English cricket magazine, Cricket Today, from the Delhi based company, Diamond Magazines, is going to sport a new and younger look from next month.
The look of the magazine was last changed two years back. Explaining the rationale behind bringing in the changes, Manish Verma, Director Marketing, Diamond Magazines, said, “Times are changing, it’s better to update oneself faster as the competition is increasing. Consumer is becoming younger and adapts to new things very fast there should be some need gap.”
Diamond Magazines has roped in Vishaka Communications to effect the changes. Elaborating more on the changes, Verma said, “We are trying to make it more contemporary. An effort has been made to make the magazine look younger by
making it more simple, thereby adding few colours.”
Enumerating the changes that will be seen on the magazine, Abhimanyu Mishra, CEO and Creative Director, Vishaka Communications, said, “The presentation and format will undergo huge changes. We will focus on shorter and crisper presentations of stories, which is now the trend internationally. Emphasis will be given to create more powerful pictorial content. Pictures that capture the mood and emotion of the game rather than only a statistical milestone or a landmark will be preferred. A completely new navigation system is being planned for easy and effortless access to articles and stories. The entire layout will have a modern and international look with strong graphics icons. New templates for all regular columns are being conceptualised.”
Verma, however, ruled out the possibility of any price revisions. On whether there would be any changes in the content of the magazine, Verma said, “The content team has been upgraded.” He further said, “We are also looking at tying up with couple of international news agencies and upgrade our network.”
The company would be creating a marketing buzz for the same somewhere in mid-May or end of May by way of campaigns in schools and colleges and youth hangouts like cinema halls, malls, coffee shops, informed Verma.