Top Story


Home >> Media – Print >> Article

Despite growing challenges, future of print is strong, say experts

Font Size   16
Despite growing challenges, future of print is strong, say experts

Print media has been facing the onslaught of rising newsprint costs, slowdown in the economy and the increasing inroads ring made by digital media. The question regarding the future of print has been raised on numerous occasions. In contrast to the scenario in the West, industry experts feel that print remains a robust sector in India.

Speaking about the current situation in the newspaper industry, Rajiv Verma, CEO, HT Media remarked, “The scenario looks very scary, but I am an optimist and believe that the future of newspaper is still very strong. I don’t think we are going to see the death of the newspaper, as we saw the death of the telegram some time back.” He further said that in a country of a billion people, newspapers have a role to play. “Even if the newspaper undergoes some changes, the business of news will not go away,” he added.

“Companies creating content will fundamentally be concerned about creating good content and will figure out a way to co-exist with various media and the latest technologies,” said Verma. He added that digital is not the last change that people have witnessed in the area of technology; there will be more changes, where technology will force companies to adopt new behaviours and different models and ways to provide news.

Ravi Dhariwal, CEO, BCCL, too, is confident about the future of print in India. He affirmed, “I have no doubt in my mind that in India, print will not just exist but will continue to flourish. And why do I say that? Because, fundamentally the newspaper model that we have in India is very reader-friendly. Newspaper probably provides the best value among all consumer products. You get a paper at the minimum price delivered at your doorstep every morning.”

Dhariwal also highlighted how the newspaper has changed over time, wherein earlier it was in black and white and the newsprint was of bad quality. Now, the print quality has improved immensely and the entire newspaper is packaged in a more attractive format.

Meanwhile, speaking about the current scenario in the country, Dhariwal pointed out, “We are faced with unprecedented challenges today. Cost of operations is going up, and Rupee devaluation has certainly not helped things. We don’t collect any money from our readers since the price of the newspaper is so low. To print a paper of 50 pages, it costs us around Rs 12 to Rs 13, and if you add other costs such as editorial, etc., the cost goes up to Rs 17 to Rs 18.”

He further said, “Our business model is under huge stress and we need to balance it. Yes, we will struggle through our readers and advertisers, but we will get it right.”

According to Bhaskar Das, Group CEO, News Cluster, ZEE, the future of news and journalism is bright. Commenting on the tremendous work that newspapers are doing on various platforms, he said, “Dainik Jagran and Dainik Bhaskar are doing inspirational work. Newspapers have seen a lot of success in tier II and III cities. The way both Dainik Jagran and Dainik Bhaskar have embraced their digital offerings is remarkable.”

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video

Gopalan currently leads the Indonesia operations of P&G, and will be taking over from April 1st, 2018 as Al Rajwani is set to retire after 37 years with the company.