Deshonnati is launching its Nagpur edition today. The newspaper expects an initial circulation of 65,000 copies.
Deshonnati is an established daily in Western Vidharbha, Khandesh and Marathwada. As per ABC, the paper’s circulation is 1,08,802, and as per the latest IRS, the paper’s readership is 10.67 lakh.
With the launch of Nagpur edition, its reach would extend to 20 districts now. It will cover six districts from Nagpur including Nagpur, Bhandara, Gondia, Gadchiroli, Chandrapur and Wardha.
Reflecting on the paper’s growth, states Deshonnati spokesperson, “Deshonnati was established in 1986, since then the circulation is constantly increasing. In 1997 it was 26,132 copies and now it has increased to 1,08,802. We are sure we would see better growth in the days to come.”
Deshonnati has six special weekly supplements catering to various needs and requirements of its target group. Among them, there are Krishkonnati, a Tuesday-supplement on agriculture; Ruperi, a Wednesday-addition on celluloid world; Virangula, a Friday-offer on health, youth and sports and Sahitya Spandan, a supplement on literature, carried every Sunday.
As to why was the decision taken to launch the Nagpur edition, the spokesperson states, “We felt the need to be in Nagpur, as it was sometimes difficult to present our voice and our readers’ voice to the Government and other important sectors from the areas where we were present till now.”
Leading Nagpur daily right now is Lokmat and Deshonnati claims to have launched at number-two slot. The spokesperson states that the paper has ambitious growth plans.