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Deshbandhu increasing national reach from April 7

Deshbandhu increasing national reach from April 7

Author | exchange4media News Service | Monday, Mar 31,2008 8:01 AM

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Deshbandhu increasing national reach from April 7

In a bid to increase it national presence, Deshbandhu, one of the oldest newspapers in Madhya Pradesh and Chhattisgarh, is launching a national edition from Delhi on April 7, 2008. The edition would be launched by former Prime Minister I K Gujral.

The national edition would have an initial print run of 100,000 copies and would cover the Hindi speaking belt of Delhi and the NCR. Copies would also go to Bihar, Uttar Pradesh, Himachal Pradesh, Uttarakhand, Haryana, Punjab and Rajasthan.

The newspaper celebrates it Golden Jubilee in 2008. Deshbandhu Group holds the Limca Record for winning the ‘Statesman Excellence in Rural Reporting Award’ for a record 12 times.

The paper would have a total of 20 pages and is coming out with the concept of ‘Two papers in one’, wherein the main edition would cover national news, while there is a dedicated ‘Capital Zone’ that would cover local news.

Deshbandhu was started by Late Mayaram Surjan, and now his son Lalit Surjan is the Editor-in-Chief for the whole Group. Deshbandhu has editions in Raipur and Bilaspur in Chhattisgarh, and in Jabalpur, Bhopal and Satna in Madhya Pradesh.

The Group also has an evening daily, ‘Highway Channel’, which is published from Raipur, Bilaspur and Jagdalpur, all in Chhattisgarh. The Group also runs a magazine, ‘Akshar Parv’, which covers Hindi literature and is one-of-its-kind in this category.

Deshbandhu Group also runs two charitable trusts – Deshbandhu Pratibha Protsahan Kosh, where they take up the cause of education, and Mayaram Surjan Foundation, where social causes are taken up through a series of lectures and events.

Tags: e4m

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