Top Story

e4m_logo.png

Home >> Media – Print >> Article

Delhi Press to hike cover price of magazines by 15-20%

19-September-2013
Font Size   16
Delhi Press to hike cover price of magazines by 15-20%

The current slowdown in the economy is forcing print players to take various measures to rationalise costs such as increasing the cover prices and reducing the number of pages, and sometimes drastic steps such as closing down magazines.

Delhi Press is one such publisher that has decided to increase the cover price of all its magazines by 15-20 per cent. The new cover price will come into effect from October onwards. It may be noted that Delhi Press publishes 36 magazines in 10 languages, including ‘Caravan’, ‘Woman’s Era’, ‘Grihshobha’, ‘Champak’,  and ‘Saras Salil’, among others.

Speaking to exchange4media, Anant Nath, Director, Delhi Press said, “We are increasing the cover price of our magazines over the next three months.” He further said that the cover price of automobile magazine ‘Business Motoring’, which the group acquired recently, will remain unchanged for now since it is “fairly high and the cost production gives some part of margin in profit”. “We may revisit the cover price after three months,” he added.

On the reason behind this decision, Nath explained, “Newsprint costs have gone up almost by 20-25 per cent in the last six months and it constitutes of 30-35 per cent of any print media’s cost calculations. This led to a direct increase in the overall production cost by 10 per cent, whereas revenue hasn’t increased at all; it is stagnant.”

Nath admitted that increasing the cover price will affect the readership and might chip away some readers initially, but “it’s an urgent call and there is no other way out”. “We have to manage our house and produce magazines profitably, rather than for the sake of keeping the numbers high,” he added.

He further said, “There is no media house that will escape the slowdown in the advertising side; it’s just how you manage things. We need to keep our costs under control, make sure there is no unwanted expenditure and that employment strength doesn’t put a strain on the organisation.”

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The global streaming service is making up for lost time by adding three more Indian original series to its local content library

In association with few top radio channels in Delhi, Dettol SiTi Shield reinforces the hazards of breathing polluted air

Designed and conceptualised by WATConsult, ‘Ride For Legends’ is an initiative to salute unsung legends of the country