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Delhi Press acquires ‘Manohar Kahaniyan’ and ‘Satyakatha’ magazines

Delhi Press acquires ‘Manohar Kahaniyan’ and ‘Satyakatha’ magazines

Author | exchange4media News Service | Thursday, Sep 04,2008 8:12 AM

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Delhi Press acquires ‘Manohar Kahaniyan’ and ‘Satyakatha’ magazines

Delhi Press Group will now publish two well-known Hindi magazines, ‘Manohar Kahaniyan’ and ‘Satyakatha’. Both magazines were being published by Maya Press, a company established in 1928 by late Kshitindra Mohan Mitra. The company also published Hindi magazines like ‘Maya’ and ‘Manorama’.

‘Manohar Kahaniyan’ was launched in 1944 and carries real life stories. As per the latest IRS data, ‘Manohar Kahaniyan’, with a readership of 37 lakh, ranks amongst the top 10 monthlies in India. ‘Satyakatha’ was launched in 1972. In recent years, both magazines were being published and edited by Ashok Mitra, grandson of Shitendra Mohan Mitra, under the banner of Maya Press Pvt Ltd.

Anant Nath, Director, Delhi Press, said, “Right now, we will continue with the same format. We are targeting 50,000 copies of ‘Manohar Kahaniyan’ and 25,000 copies of ‘Satyakatha’ per month.”

Regarding future plans, Nath said, “Our plan is to revive the distribution and advertising sales of the magazines. The current distribution channel wasn’t being full tapped as they mostly relied on distribution agents. We have a good reach and will reach our network in the Hindi belt.”

As for the advertising plans, Nath said, “The advertising, marketing, and distribution will be handled by Delhi Press. We are going to offer these magazines as packages with ‘Grihshobha’ and ‘Sarita’ as the reader profile is similar. The editorial team will also remain the same.”

Following the latest development, Delhi Press Pvt Ltd, a subsidiary of Delhi Press Group, will publish the two magazines while Ashok Mitra would continue as the Editor. Delhi Press already publishes 27 magazines in nine languages, including ‘Saras Salil’, ‘Grihshobha’, ‘Sarita’, ‘Woman’s Era’ and ‘Champak’ with a combined readership of more than 3.3 crore as per the latest IRS figures.

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