Top Story

e4m_logo.png

Home >> Media – Print >> Article

Delhi gets another Hindi newspaper - Political Express

29-August-2011
Font Size   16
Delhi gets another Hindi newspaper - Political Express

Political Express, a Hindi newspaper from Niche Marker Callnet Pvt Ltd, has hit Delhi newsstands on August 23, 2011. The 12-page newspaper has a cover price of Rs 2.50 and the initial print run is claimed to be 40,000 copies. Atir Husain is the Editor and Publisher of the newspaper.

The newspaper is available for free from August 23 to August 31 at all leading newsstands of the Capital. The all-colour newspaper claims to have 17,000 subscriptions already.

Commenting on the newspaper’s strategy, Husain said, “After two monthly magazines in Hindi and English languages, this is our third media venture. We are committed to give comprehensive and more in-depth news coverage to our readers.”

Husain further said that they were targeting small scale advertisers initially. “Moving forward, we would like to focus on national advertisers as well,” he added. The ad rates for the newspaper have been kept at Rs 28 per sq cm.

With a team of 250 members, the group is handling the editorial, marketing and distribution wings. For the newspaper’s promotion, the focus is on below the line activities, including road shows.

It may be noted here that Niche Market Callnet already has ‘Political Express’, a monthly magazine in Hindi and English. The Hindi edition of ‘Political Express’ was launched in January 2010, the English edition came up a year later in January 2011.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The Managing Editor of Public TV gives insights about the struggle the Kannada news channel endured during its nascent stage and what led them forward to the second position that they occupy right now in what is a rather crowded marketplace

Azhar Iqubal, co-founder of Inshorts, expresses his views on how shorter form of content is preferred more over the in-depth stories and has also focused on how mobile has become the effective medium to target consumers

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow

While domestic and international brands are competing for a bigger pie of the growing digital content market, Reliance Jio with its Jio Studios has added a new dimension to this competition.

At the Ad Club Knowledge series event in association with Hindustan Times presented an interactive session with Chandramouli Venkatesan, CEO (special projects) - ‎Pidilite Industries Limited, on his b...