Political Express, a Hindi newspaper from Niche Marker Callnet Pvt Ltd, has hit Delhi newsstands on August 23, 2011. The 12-page newspaper has a cover price of Rs 2.50 and the initial print run is claimed to be 40,000 copies. Atir Husain is the Editor and Publisher of the newspaper.
The newspaper is available for free from August 23 to August 31 at all leading newsstands of the Capital. The all-colour newspaper claims to have 17,000 subscriptions already.
Commenting on the newspaper’s strategy, Husain said, “After two monthly magazines in Hindi and English languages, this is our third media venture. We are committed to give comprehensive and more in-depth news coverage to our readers.”
Husain further said that they were targeting small scale advertisers initially. “Moving forward, we would like to focus on national advertisers as well,” he added. The ad rates for the newspaper have been kept at Rs 28 per sq cm.
With a team of 250 members, the group is handling the editorial, marketing and distribution wings. For the newspaper’s promotion, the focus is on below the line activities, including road shows.
It may be noted here that Niche Market Callnet already has ‘Political Express’, a monthly magazine in Hindi and English. The Hindi edition of ‘Political Express’ was launched in January 2010, the English edition came up a year later in January 2011.