Colours Multimedia Pvt Ltd, a newly formed publishing house of a Chandigarh-based group with interests in the education sector, has launched ‘Political & Business Daily’, a newspaper from Delhi.
Former Financial Express Chandigarh hand, Parveen Modi, has been roped in as Editor of the 18-page broadsheet, which will focus on north India. With an initial print order of 35,000 copies, the newspaper is currently distributed in Delhi and the NCR. However, according to Puneet Nanda, Publisher and Managing Editor of ‘Political & Business Daily’, the print run would be hiked to 75,000 copies soon and the paper would be circulated in the northern states of Punjab, Haryana, Himachal Pradesh, Uttar Pradesh, Madhya Pradesh, Uttaranchal, and Chhattisgarh, besides Delhi and the NCR.
Commenting on the new daily, Nanda said that it was essentially a business paper with a strong political content. “One-third of the newspaper is devoted to political coverage – both at the national and state levels – because we believe that political decisions are influenced by business and vice versa. We also have a very strong and extensive coverage of the stock market, commodities, mutual funds and derivatives, in fact, everything that is traded during the day.”
Another USP of the paper, according to Nanda, was its pricing. The paper, which will be available six days a week, is priced at Rs 2.
Meanwhile, the group also has plans to launch a news channel.