Top Story


Home >> Media – Print >> Article

Deccan Herald undergoes complete overhaul, seeks to shed conservative image

Font Size   16
Deccan Herald undergoes complete overhaul, seeks to shed conservative image

Deccan Herald has undergone a complete overhaul and is donning a new look that is young, contemporary and refreshing. The move has been dubbed as part of the constant change that the paper upholds in keeping with the changing times and has been in offing for a while. However, there is no change in the price of the newspaper.

The last design change exercise was undertaken more than three years back, which was again to do with the principal of constant renovation that Deccan Herald believes in.

Talking about the changes, DB Dutta, VP - Marketing, Deccan Herald, said, “There is a perception that Deccan Herald is conservative in its outlook, which I believe is not true. We never compromise on our product. This time around we wanted to make changes and make the newspaper easier to read, hence worked on the layout and fonts. We have also tried to prioritise in terms of giving different fonts to headline, hence making the most important news easily eye catching.”

Every page being designed keeping the reader in mind, making it easier to read and navigate. The changes have been introduced across every section of the paper, including Metrolife and other supplements like Sunday Herald, Living, Spectrum, Education and Realty. The newspaper sports a new masthead and the bolder and more colourful additions are intended to hit eyeballs. Latest high-quality typefaces have been introduced, specially designed for use in newspapers, like the Clan typeface as its main display font. The design makes use of a text typeface called Expresso, which has been created in Portugal by Mario Feliciano, one of the world’s first new typeface designers.

Deccan Herald partnered with design consultant Palmer Watson, an international design consultancy, for this initiative. The consultancy has been responsible for creating the design of the world’s most renewed newspapers, including Le Monde in France, and Spain’s El Pais.

Dutta explained that the paper was targeting the intelligent reader and that they were working on a multi-pronged communication strategy to reach out to their readers and talk about the new design to the existing and potential readers. They are also looking at roping in a communication partner for this initiative.

Dutta further clarified that the initiative had nothing to do with the entry of a new player, namely DNA, in the Bangalore market. He insisted, “It is purely coincidental that the changes happened after a new entrant in the English print market in Bangalore. We would have made the changes anyway as it was planned much ahead.” thanks


Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Latestly focuses on all latest and breaking events across the globe, providing information on trend related stories across genres

As part of this re-imagined approach Star India will broadcast live matches in six different languages with an aim to target 700 million viewers across TV and Digital.

Rahul Johri, CEO, Board of Control for Cricket in India (BCCI), spoke about the upcoming season of IPL and with Star India’s re-imagine approach, he made assured that this year will be a kickass seas...