The DCM Benetton plans to invest $15 million over the next three years on both back-end factory operations as well as frontend retail to grab a greater share of the growing pie of organised ready-made apparel market in India. As part of the aggressive expansion strategy, the company is planning to add 50 to 60 per cent more stores to the current 100 in India in the coming year.
The company, also setting up a design team for styles specifically catering to the Indian market, expects a 20 per cent increase in revenues next year from the current Rs 80 crores.
According to a conservative estimates the branded readymade apparel market is worth Rs 6,500 crores, and it’s growing by 15-20 per cent every year.
The company expect Rs 3-5 crores annually from Hyderabad alone, and 25 per cent of its total revenues to come from South India. The company, which has recently opened a store in Kochi and Calicut, is setting up two stores in Bangalore, three more in Chennai, and have presence in five outlets (multi-brand and exclusive) in Hyderabad.
Though the company has no immediate plans to set up a manufacturing unit in South, the South has a high potential and makes good business sense due to its vicinity to the material — mainly cotton, at Tirupur for knitted fabrics and Coimbatore for woven textiles.