After Hindi, Gujarati and English language publications, DB Corp Ltd is set to launch its first Marathi daily in Maharashtra. The company informed BSE on February 3, 2011, that it would be launching its Marathi publication soon.
When contacted, Sanjeev Kotnala, VP, Marketing and Communication, Dainik Bhaskar Group, refused to share further details on this. All he said was, “Currently, business needs are suggesting that we keep the plans under wraps.”
Recently, the Marathi newspaper market quite a few developments. While the beginning of January 2011 saw the Times Group launching Maharashtra Times in Pune, Marathi daily Sakal went all colour in the city.
exchange4media readers may recall that recently DB Corp reported a 29.2 per cent increase in its Q3 FY11 consolidated advertising revenues to Rs 2,810 million from Rs 2,176 million. Total revenues have grown by 24 per cent to Rs 3,482 million in Q3, as against Rs 2,814 million in Q3 of last year.
DB Corp has presence in 13 states and one Union Territory. The flagship newspapers of the group – Dainik Bhaskar (in Hindi), Divya Bhaskar and Saurashtra Samachar (in Gujarati) – have a presence in Madhya Pradesh, Chhattisgarh, Rajasthan, Haryana, Punjab, Chandigarh, Himachal Pradesh, Uttarakhand, Delhi, Gujarat and Maharashtra. The other newspapers of the group include Business Bhaskar, DB Gold and DB Star and, on a franchisee basis, DNA (in Gujarat and Rajasthan).