Top Story


Home >> Media – Print >> Article

DB Corp IPO oversubscribed by 39.3 times; raises Rs 336-385 cr from the market

Font Size   16
DB Corp IPO oversubscribed by 39.3 times; raises Rs 336-385 cr from the market

DB Corp Ltd, the publisher of Hindi daily Dainik Bhaskar, Gujarati daily Divya Bhaskar, Hindi business daily Business Bhaskar and My FM radio services, closed its IPO on December 15, 2009. The group’s IPO was oversubscribed by 39.6 times, thus showing the rejuvenation of the primary market and the confidence placed by the investors in the company.

The IPO was set at a price band of Rs 185-Rs 212 per share with an offering of 1.8 crore shares. Based on the price band, Rs 336-385 crore has been raised from the market.

The money raised will be used to consolidate the group’s position in existing markets by upgrading infrastructure and also to expand to new geographies. It plans to utilise Rs 110 crore to repay debts.

The company focuses on Tier II and Tier III cities, where consumption is growing at a faster pace and is higher than the Tier I towns. There is a tremendous shift in the advertising pie in print, whereas in 2003 regional media used to account for 40 per cent of the share, in 2008 it rose to 54 per cent.

The whole IPO has been managed by Concept Communications, while the TVC and the corporate ads have been created by Euro RSCG. The campaign worked primarily to build in the association of DB Corp with the brands it has. And the growth story of the group was the main focus of the communication.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business