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DB Corp eyes untapped readership base with new editions, printing centres

14-September-2010
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DB Corp eyes untapped readership base with new editions, printing centres

DB Corp Ltd (DBCL) on September 13, 2010 announced the company’s mega plans to launch new editions and new printing centres in its existing territories. This endeavour by DBCL is aimed to further penetrate the untapped urban and rural readership base across India, to be nearer to readers and to provide them with the most updated quality content and last hour news.

Dainik Bhaskar has already launched its fourth edition from Bhatinda on September 12. Further, Dainik Bhaskar will also launch a new printing centre in Madhya Pradesh from Itarsi on September 19.

In order to further strengthen its readership and connect with readers, Dainik Bhaskar has already launched full-fledged printing centres in Sirohi and Barmer in Rajasthan on September 5. Additionally, two more printing centres in Rajasthan will be launched in October 2010, which will increase the number of DBCL’s printing centres to 17 in the state.

An independent edition from Nagour (Rajasthan) will be launched on September 19.

In Gujarat, DBCL will launch two more printing centres for its brand Divya Bhaskar in November 2010.

Commenting on the company’s plans, in a prepared note, Sudhir Agarwal, Managing Director, DB Corp Ltd, said, “In addition to strengthening our branding efforts, we have also embarked upon an aggressive campaign to expand our all-India readership base in existing territories. We believe that we have always distinguished ourselves through quality content, highly relevant to readers, and through launching new printing centres and editions, we will be able to cover more pertinent updates on the region’s economic and social needs and development. The expanded readership, through these launches will also enable us to increase our advertiser clientele as we become a stronger advertising medium for marketers.”

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