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DB Corp’s advertising revenues decline by 8% to Rs. 3423 million in Q1

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DB Corp’s advertising revenues decline by 8% to Rs. 3423 million in Q1

DB Corp (DBCL) has announced its financial results for the quarter ended June 30, 2015. Total Revenues have decreased by 3.7 per cent to Rs. 4802 million, from Rs. 4987 million. Circulation revenue has increased YoY 16 per cent to Rs. 1022 million from Rs. 885 million, primarily due to yield driven growth.

Advertising Revenues declined by 8 per cent to Rs. 3423 million as against Rs. 3730 million, due to base effect of election revenue in Qtr 1 of last year along with focus on high yield growth.

DBCL achieved EBIDTA Margins of 26.8 per cent at Rs. 1287 million from Rs. 1441 million of last year, after factoring forex loss of 9.8 million & Bihar launch related preoperative expenses of 23.5 million. PAT margin stands 14 per cent, at Rs. 665 million against Rs. 791 million, after factoring forex loss of 18.4 million & Bihar launch related preoperative expenses of 23.5 million.

Radio business ad revenue grew by 4 per cent to Rs. 215 million from Rs. 207 million in Q1 of last fiscal, due to base effect of election revenue in Qtr 1 of last year. Radio business EBIDTA stands at Rs.61 million, and radio business PAT stands at Rs. 26 million.

Digital Media DB Digital ad revenue grew by 72 per cent to Rs. 101 million from Rs. 59 million of last year. Digital Media DB Digital Unique Visitors grew impressively to 30 million in June 2015 from 13 million in June 2014.

Commenting on the performance for Q1 FY 2015-16, Sudhir Agarwal, Managing Director, DB Corp said, “Through this quarter, we continued our efforts to consolidate our positions across our all markets with a key focus on continuing to implement our strategy of yield increase which was undertaken last quarter with an aim to monetize better yield growth, as we progress towards achieving our ambitious long term growth plans and goals. We took some important strategic steps to strengthen the foundations of our business over the last few years which continue to hold us in good stead and Bhaskar is working fiercely in an environment that continues to demand aggressive marketing efforts across all regions with our presence.

“In an environment that continues to be challenging, we are confident of our current strategies and business fundamentals that are directed towards enterprise growth while ensuring that we continue to operate efficiently and in a calibrated manner for the future. Our operating efficiencies continue to be validated while we also continue to benefit from softened newsprint prices. Several market expansion initiatives are underway and we look forward to completing our Bihar foray within the next few month. As the government continues with its efforts and initiatives to boost economic growth, we remain confident of our operating strengths and highly differentiated business approach that positions us very well to capitalize on better opportunities, as we move ahead.”

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