Leading Hindi daily ‘Dainik Jagran’ is all set to launch ‘Yatra’ – a monthly supplement on travel and tourism. The four-page colour supplement on glazed newsprint will hit the stands on June 27. It will be the first national Hindi daily to come out with a separate section on travel and tourism.
Shailesh Gupta, Director, Jagran Group, says the decision to launch the supplement was taken after almost four months of market research. English dailies have been coming out with travel and tourism supplements for a long time. Such supplements have a good mix of both national and international tourism advertisers. “The vast business opportunity as well as reader interests motivated us to launch Yatra,” Gupta said.
‘Dainik Jagran’ has an urban readership of 8.42 million (source: IRS R1 2003) and they will constitute the target readership for the new supplement. The content of ‘Yatra’ will be a mix of in-bound and outbound tourist destinations.