Dainik Jagran will be launching its 28th edition from Dharamsala on October 24. The edition is slated to cover seven of the 12 districts of Himachal Pradesh – Kangra, Kullu, Chamba, Mandi, Bilaspur, Hamirpur and Una.
Elaborating on the launch, Sanjay Gupta, CEO and Editor, Dainik Jagran, said, “Being the only Hindi daily to be published from Dharamsala, we will have this leverage to reach out to readers with detailed and updated news, unlike other newspapers. Prior to the launch, our inter-functional task force, comprising people from our editorial, brand and circulation departments, have tried to understand the need gap and the aspirations of the people with an objective to deliver a newspaper that understands and addresses the need and aspirations of people of Himachal Pradesh.”
The Dharamsala edition, will have 20 pages in the main edition, with a four-page city supplement called Jagran City that will cater to the five sub-editions of Dharamsala, Kangra, Una, Chamba, Mandi, Bilaspur and Kullu.
According to NRS 2005, Himachal Pradesh has a daily readership of 4,873,000. The state is dominated by Hindi readers (3,651,000), whereas the English language enjoys a readership of 1,175,000. Going by this trend, it was a conscious decision by the Dainik Jagran group to come up with the Dharamsala edition.
“As the state has large base of Hindi readers, (almost 75 per cent of its people speak Hindi), the Dharamsala edition is an expansion of our base in the Hindi heartland,” Gupta added.
While the main edition of the paper will have the usual mix of national and international news, sports news, news about the economy and social issues, the city supplements will address local issues besides covering general entertainment, art and culture.
The first print run of Dharamsala edition of Dainik Jagran is expected to reach 50,000 and cover price (which the paper refused to divulge at this point) will be preset according to industry trend.
The 28th edition of the group will be promoted through multimedia campaigns to be launched in multiple phases.
With this move, Dainik Jagran has become the first national Hindi daily to be printed and published from Himachal Pradesh. With this launch Dainik Jagran will be publishing from 10 states in Notherm India.