Leading Hindi daily Dainik Jagran is planning to give a boost to the circulation of its supplement Khet Khalihaan. Sanjay Gupta, CEO, said, eyeing a great potential for the supplement among farmers the supplement will now be circulated in the coming months with all 25 editions of Jagran across the country. The supplement at present is being distributed in the upcountry areas of the editions in UP and Uttranchal.
Present readership of the supplement is measured at around 65 lakh. Sharing details on the promotional activities undertaken for promotion of the supplement, Gupta said extensive in-house ads have been carried in UP editions of the paper. Khet Khalihaan has been associated with various Kissan Melas, organised by universities and private players to educate farmers. The supplement enjoys association with universities like Chandra Shekhar Azad Krishi Vishwavidyalaya, Kanpur for eastern UP and GB Pant University, Pant Nagar for Western UP. These two universities organise Kissan Melas, Seminars and other informative programmes for farmers, frequently in various cities of UP. At the village level, Dainik Jagran organises interactive forums and cultural activities to create awareness about Khet Khalihaan amongst farmers, he informed.
The main objective behind launching Khet Khalihaan is to create awareness about the latest agriculture techniques amongst farmers. It will also be beneficial for the companies and manufacturers targeting rural market for their products. Presently the tabloid is available in four-colour pages and has articles on the appropriate seasonal crop, health and hygiene, apiculture, sericulture, poultry, column on what to do in the coming season and alternate business for farmers in non-agricultural season. In addition to this, the supplement also carries two sponsored columns for questions and answer related to animal and farming. Primarily the articles, answers for frequently ask questions, photographs and contents of Khet Khalihaan are being provided by the scientists of Agriculture Universities like Chandra Shekhar Azad Agriculture University and Pant Nagar Agriculture University and also Ministry of Agriculture, Govt. of UP and Uttranchal, Gupta said.