Dainik Jagran has become the first Hindi publication to launch an SMS service in the country. 7272 is the key number through which readers can gain access to the current national, regional, international, sports and bollywood news.
They can also get stock and commodity prices as well as jokes and astrology through the service, which was started yesterday. One can access the news update from every state. A subscriber has to prefix the state's name with the news key word and send the message to 7272.
"There is a huge demand of current news in India. The SMS number 7272 will update the subscriber about the latest news that will be updated on hourly basis. The newsbreaks, however, will be uploaded instantly," said Sanjay Gupta, CEO and Editor Dainik Jagran.
"The SMS service will certainly help to create an easy accessibility and fulfil the need of subscribers for desired news round the clock. It is our constant endeavour to give best to our readers and Jagran will indeed provide best technology and services to readers," he added.
The 7272 SMS service is available both is Hindi and English for Hutch / Orange, BSNL, Idea and Spice users. 7272 services are also available through IVR services in Punjab for the Spice subscribers. Through this mode of service, the subscribers can also listen to the news bulletin.