Top Story

e4m_logo.png

Home >> Media – Print >> Article

Dainik Jagran launches new supplements for select Punjab cities

17-November-2004
Font Size   16
Share
Dainik Jagran launches new supplements for select Punjab cities

Celebrating the completion of five years in Punjab, Dainik Jagran, country’s leading newspaper has gifted yet another reading bonanza to its readers. The daily has launched eight city centric supplements simultaneously in Punjab region to boost its growth plans and also to cater to readers with customized information of their own city. The all-colour four-pager pullouts will be covering some specific cities of Punjab like Ludhiana Jagran City, Jalandhar Jagran City, Patiala Jagran City, Amritsar Jagran City, Hoshiarpur Jagran City, Gurudaspur Jagran City, Malwa Jagran City and Doaba Jagran City. Last month only the daily had launched ‘Junior Jagran’ a fortnightly tabloid for teenagers in important cities of Punjab.

The content of Jagran City supplements will comprise page three contents, soft news and feature based (like life style, fashion, trends, city news analysis etc). Jagran City Malwa and Jagran City Doaba will contain news of these kinds for that Socio Cultural Region.

“It is our constant endeavour to offer customised soft news and information to our readers. We have always favoured localisation of news and practiced it successfully. Dainik Jagran is doing extremely well in the Punjab region since its inception five years back. Our aim is to increase our readers’ participation and boost interest about the place where they live and I believe that the customised Jagran City supplements for every city will help to achieve our objective,” says Sanjay Gupta, CEO, Dainik Jagran.

In the recent IRS 2003 and ABC figures, Jagran has established the fact that it has grown both in readership and in circulation in Punjab region. At present Dainik Jagran has readership of 8,39,000 (Source: IRS R2 2003) and a circulation of 1,93,623 copies everyday as per ABC Jan – June 2004.

As a promotional strategy Jagran has launched a multimedia assault in Punjab through outdoor, signage, banners, display van kiosks etc besides print heavy campaign.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

FoxyMoron has bagged the digital mandate for one of India’s leading premium menswear fashion brands – Blackberrys. The business was won following a multi-agency pitch

As 2017 almost comes to a close, Ashish Bhasin of DAN crystal gazes at who will win and who will lose in 2018

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends