Celebrating the completion of five years in Punjab, Dainik Jagran, country’s leading newspaper has gifted yet another reading bonanza to its readers. The daily has launched eight city centric supplements simultaneously in Punjab region to boost its growth plans and also to cater to readers with customized information of their own city. The all-colour four-pager pullouts will be covering some specific cities of Punjab like Ludhiana Jagran City, Jalandhar Jagran City, Patiala Jagran City, Amritsar Jagran City, Hoshiarpur Jagran City, Gurudaspur Jagran City, Malwa Jagran City and Doaba Jagran City. Last month only the daily had launched ‘Junior Jagran’ a fortnightly tabloid for teenagers in important cities of Punjab.
The content of Jagran City supplements will comprise page three contents, soft news and feature based (like life style, fashion, trends, city news analysis etc). Jagran City Malwa and Jagran City Doaba will contain news of these kinds for that Socio Cultural Region.
“It is our constant endeavour to offer customised soft news and information to our readers. We have always favoured localisation of news and practiced it successfully. Dainik Jagran is doing extremely well in the Punjab region since its inception five years back. Our aim is to increase our readers’ participation and boost interest about the place where they live and I believe that the customised Jagran City supplements for every city will help to achieve our objective,” says Sanjay Gupta, CEO, Dainik Jagran.
In the recent IRS 2003 and ABC figures, Jagran has established the fact that it has grown both in readership and in circulation in Punjab region. At present Dainik Jagran has readership of 8,39,000 (Source: IRS R2 2003) and a circulation of 1,93,623 copies everyday as per ABC Jan – June 2004.
As a promotional strategy Jagran has launched a multimedia assault in Punjab through outdoor, signage, banners, display van kiosks etc besides print heavy campaign.