After launching its Indore edition, Dainik Jagran has now forayed into Siliguri. The paper launched its Siliguri edition on July 1, 2006. The new offering is the 30th edition from the Jagran stable.
Explaining the reason behind launching the Siliguri edition, Sunil Gupta, Director, Dainik Jagran, said, “Siliguri is a growing trade centre and after the opening of the Nathula Pass (Sino-Indian border) on July 6, 2006 in Sikkim, this place will scale new height and get strategic importance at the national scenario. Certainly in such circumstances this live edition will benefit the group as well as the nation.”
Gupta further said that apart from becoming the 30th edition, the Siliguri edition would be the first in Bengal as well as would be the gateway to the North-East.
The paper is priced at Rs 2.50.
For the record, Dainik Jagran used to cater to that market through Bhagalpur so far, but now the Group has made its full-fledged presence in Siliguri. The content of the new edition is going to be as per Jagran’s policy and tradition.
With the opening up of the Sino-India border in Sikkim, Silguri is gaining momentum as a favoured destination for Hindi dailies. Commenting on the market potential, Gupta, said, “It is very bright. We will do very well there and I think with an increase in the economic activities there, we should be able to double our present numbers.”
It may be noted here that the people of Siliguri already have access to Hindi papers like Rajasthan Patrika and Prabhat Khabar, besides the local papers, and now with the entry of Dainik Jagran, they will have another choice before them. On the competition aspect, Gupta dismissed having any competition from any of the Hindi newspapers in Siliguri.
As far as the circulation is concerned, Gupta said, “We are on 21,500 copies.” In order to create a buzz around its new edition, the paper is currently focusing on banners, hoardings and personal contact programmes.