Dainik Bhaskar Group has launched the third edition of its Marathi newspaper Dainik Divya Marathi from Jalgaon, Maharashtra on September 10, 2011. With the launch of the Jalgaon edition, within a period of four months, Dainik Bhaskar Group has expanded into the three major cities of the state and has expanded its operations to overall 63rd editions.
It may be recalled that the Group had launched the first edition of Dainik Divya Marathi from Aurangabad in May this year, while the second edition was launched from Nasik in July this year.
Commenting on the development, in a prepared statement, Sudhir Agarwal, Managing
Director, Dainik Bhaskar Group, said, “Over the two quarters of the current fiscal, Dainik Bhaskar Group, with three editions in Maharashtra, is aggressively moving ahead on a focused strategy. We aim to fortify our success in Jalgaon to emerge as the preferred medium for advertisers and strongly connecting with our readers in this region.”
An official statement issued by the Group noted, “Jalgaon is a vast market with a rapidly developing industrial belt and is emerging as a premier educational hub. It has a strong cultural heritage and is now making progressive strides expanding its infrastructure, transport, communications facilities. Understanding the important role brand building plays for a new entrant, our planning has been meticulous, including our strategically classifying city to understand its demographic nuances. Additionally, we have continued with the process of creating new product based on rich insightful feedback from readers in our two-phase contact survey leading to subscription of copies. This sharp focus on planning, management, marketing and branding has resulted in a successful launch of Jalgaon edition.”
For the record, Dainik Bhaskar Group publishes eight newspapers with 63 editions, 191 sub-editions in four languages – Hindi, Gujarati, English and Marathi, across 13 states in India.