Dainik Bhaskar Group has launched the fourth edition of Dainik Divya Marathi from Ahmednagar, Maharashtra last week. After the launch of the Aurangabad, Nasik and Jalgaon editions within a period of six months, Dainik Divya Marathi has now expanded to four cities in Maharashtra.
Speaking on the launch of its Ahmednagar edition in Maharashtra, Sanjeev Kotnala, VP Marcomm, Dainik Bhaskar Group, commented, “We will continue to aggressively make inroads into Maharashtra to reach out to maximum readers in this region, which will help our advertisers connect with readers in the state.”
Dainik Bhaskar Group had adopted the robust twin contact programme in Ahmednagar too, where they conducted a door-to-door survey, which helped them map an in-depth understanding of readership patterns in the city. The survey revealed that Ahmednagar readers mirror Aurangabad, Nasik and Jalgaon readers and want an unbiased newspaper. The Ahmednagar edition of Dainik Divya Marathi has been crafted to fulfill the requirements of the readers in the city, which were revealed during the survey.