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Dainik Bhaskar upbeat about new Rajkot edition

10-February-2005
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Dainik Bhaskar upbeat about new Rajkot edition

The Rajkot edition of Divya Bhaskar will be launched on February 12. Around 52,000 copies will be printed as a part of the initial run and each copy will be sold at a cover price of Rs.2. Girish Agarwal, Director, Dainik Bhaskar, said, "Bhaskar believes in getting nearer to the reader and bridging the gap between its advertisers and their consumers. Multiple editions of Divya Bhaskar, like any other publication, is born out of this philosophy."

'When we started in Gujarat, we always had the thought of covering entire Gujarat. Launch of Surat, Baroda and Bhavnagar (possible with Saurastra Samachar) left this small gap, which is now being covered. "Divya Bhaskar with the launch of Rajkot edition is able to provide the masses with Pan-Gujarat coverage. Now Divya Bhaskar will have five main editions of Ahmedabad, Surat, Baroda, Bhavnagar and now Rajkot. In addition there are 17 district-level editions in Gujarat," he said.

Aggarwal adds, "The Rajkot edition is a part of a two-pronged strategy, and it would address both retail and national level advertisers. The first category of retail or local advertisers, include those who need localised coverage with least spillover. For Rajkot retail advertisers there is an opportunity to reach their consumers through the Rajkot Edition of Divya Bhaskar. As far as national or all Gujarat advertisers is concerned, their need is the coverage across the area of operations."

At present, Divya Bhaskar has three main editions from Ahmedabad, Surat and Baroda. The Baroda edition was launched on September 11, 2004 with an initial print run of 2.5 lakh copies. In addition, after the publication recently acquired Saurashtra Samachar in a Rs 7-crore deal, its requirement to cover Bhavnagar and the Saurashtra region was met. The publication also spent additional Rs 3-4 crore on revamping the infrastructure and printing machines of Saurashtra Samachar.

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