Bhaskar Group, which had announced in June 2006 its plans to enter the Punjab market, has finally decided on a launch date for its Amritsar and Jalandhar editions. The two editions will hit newsstands on October 8, 2006. The Amritsar edition will be printed and published from Amritsar.
Aditya Amar, GM-North, Bhaskar Group, said, “The response to our campaign has been phenomenal. The Bhaskar Group has provoked people to raise Punjab centric issues for discussion. In the subscription phase, the readers were asked to pay the subscription for the whole year in advance. We already have 1 25,459 fully paid subscriptions on hand, some 20 days before the scheduled launch. This is a clear indication that we will easily exceed our expectation of launching with 170,000 copies in the two cities.”
As reported by exchange4media in June 2006, Bhaskar Group had revealed that it was going to invest Rs 90 crore for starting these new editions, of which 40 per cent would be used for fixed assets while the rest would be used as running costs.
Dainik Bhaskar to launch Amritsar, Jalandhar and Ludhiana editions in September