Dainik Bhaskar to launch fortnightly magazine for women, ‘She’, on January 8

Dainik Bhaskar to launch fortnightly magazine for women, ‘She’, on January 8

Author | exchange4media Mumbai Bureau | Thursday, Jan 03,2008 6:34 AM

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Dainik Bhaskar to launch fortnightly magazine for women, ‘She’, on January 8

Women can look forward to some more reading matter exclusively meant from them with the launch of ‘She’. The fortnightly English magazine from Dainik Bhaskar will hit newsstands on January 08, 2008, primarily in markets like Madhya Pradesh, Chhattisgarh, Rajasthan, Punjab, Haryana and Chandigarh.

Priced at a nominal Rs 5, the magazine will comprise 52 colour pages and target the SEC AB women in the 18-35 age group.

Commenting on ‘She’, its Editor Sathya Saran said, “The magazine will combine real life stories, experiences, and successes that readers can identify with. It brings articles on women who have crossed and surmounted obstacles in marriage, career and in life; it helps a woman be a better homemaker, a better mother, a better career person. It will guide the reader through the new steps in fashion and beauty trends, and tell her how to stay on top of a fast developing social environment.”

Saran added, “The easy-to-read editorial, ‘Me to You’, which has a nationwide following of faithful readers, will set the tone for the rest of the magazine, which aims to enlighten and empower as it entertains.”

Sanjeev Kotnala, Associate VP and National Head Communication, Bhaskar Group, said, “‘She’ celebrates womanhood. The concept of ‘She’ is the outcome of research across the Bhaskar markets along with a detailed analysis of women’s magazines currently available in the market. We found that the available Hindi magazines fell below the expectations of SEC AB women and at the same time, the English magazines for women were not in-line with the culture, expectations, aspirations and environment of today’s women.”

Kotnala further said, “‘She’ will clearly be more in sync with the culture, tradition and environment of the Tier II towns. It will not only cover topics ranging from relationships, health, beauty and food, but on a larger note celebrate the right of women to have polarity in her emotions and outlook.”

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