Top Story

e4m_logo.png

Home >> Media – Print >> Article

Dainik Bhaskar to launch fortnightly magazine for women, ‘She’, on January 8

03-January-2008
Font Size   16
Share
Dainik Bhaskar to launch fortnightly magazine for women, ‘She’, on January 8

Women can look forward to some more reading matter exclusively meant from them with the launch of ‘She’. The fortnightly English magazine from Dainik Bhaskar will hit newsstands on January 08, 2008, primarily in markets like Madhya Pradesh, Chhattisgarh, Rajasthan, Punjab, Haryana and Chandigarh.

Priced at a nominal Rs 5, the magazine will comprise 52 colour pages and target the SEC AB women in the 18-35 age group.

Commenting on ‘She’, its Editor Sathya Saran said, “The magazine will combine real life stories, experiences, and successes that readers can identify with. It brings articles on women who have crossed and surmounted obstacles in marriage, career and in life; it helps a woman be a better homemaker, a better mother, a better career person. It will guide the reader through the new steps in fashion and beauty trends, and tell her how to stay on top of a fast developing social environment.”

Saran added, “The easy-to-read editorial, ‘Me to You’, which has a nationwide following of faithful readers, will set the tone for the rest of the magazine, which aims to enlighten and empower as it entertains.”

Sanjeev Kotnala, Associate VP and National Head Communication, Bhaskar Group, said, “‘She’ celebrates womanhood. The concept of ‘She’ is the outcome of research across the Bhaskar markets along with a detailed analysis of women’s magazines currently available in the market. We found that the available Hindi magazines fell below the expectations of SEC AB women and at the same time, the English magazines for women were not in-line with the culture, expectations, aspirations and environment of today’s women.”

Kotnala further said, “‘She’ will clearly be more in sync with the culture, tradition and environment of the Tier II towns. It will not only cover topics ranging from relationships, health, beauty and food, but on a larger note celebrate the right of women to have polarity in her emotions and outlook.”

Tags

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Latestly focuses on all latest and breaking events across the globe, providing information on trend related stories across genres

As part of this re-imagined approach Star India will broadcast live matches in six different languages with an aim to target 700 million viewers across TV and Digital.

Rahul Johri, CEO, Board of Control for Cricket in India (BCCI), spoke about the upcoming season of IPL and with Star India’s re-imagine approach, he made assured that this year will be a kickass seas...