Top Story

e4m_logo.png

Home >> Media – Print >> Article

Dainik Bhaskar to launch Aurangabad edition on Aug 27

26-August-2011
Font Size   16
Share
Dainik Bhaskar to launch Aurangabad edition on Aug 27

Dainik Bhaskar Jabalpur group is set to launch its sixth edition on August 27, 2011, from Aurangabad, Maharashtra. The third edition of the newspaper in Maharashtra from the group will carry 20 pages and will have cover price of Rs 2.50. The editorial duties for the Aurangabad edition are being headed by Abdul Kadir.

The Aurangabad edition of the newspaper will cover 12 adjacent districts. In a prepared statement, Kailash Agarwal, Managing Director, Dainik Bhaskar, Jabalpur Group, said, “After completion of 25 successful years of the Jabalpur edition and widely circulated in Nagpur, Satna, Chhindwara and Akola, we are all set to make another milestone in Aurangabad. It will be our endeavour to create history from the very first day, be it in circulation, news content or for that matter any other happenings.”

Shashi Bhushan Garg, Senior GM, Marketing, Dainik Bhaskar, informed that newspaper had already got a booking of 81,000 copies. A team of surveyors is visiting the targeted areas and interacting with the target readers.

The newspaper is available in colour and black and white format. For advertisement space in the colour pages the rates have been kept at Rs 200 per square centimeter, while for B&W ads the rates are Rs 100 per square centimeter.

Apart from the regular 20-page offering, the newspaper will also have three supplements every week – ‘Nav Rang’ on Saturday, ‘Ras Rang’ on Sunday and ‘Madhurima’ on Wednesday.

Garg further said, “We wanted to strengthen the reach of the newspaper in Maharashtra and this is a step towards that. Also, we found that there is great demand for a Hindi newspaper in the region, which was not being fulfilled by the existing Hindi newspapers in the area.” The next destination of the newspaper in Maharashtra is likely to be Pune.

Meanwhile, interestingly, the group is not planning any awareness campaign right now, and is relying more on direct interaction with the consumers and readers in the region.

The Aurangabad edition will be launched by Vice President of India Hamid Ansari and Chief Minister of Maharashtra Prithviraj Chavan.

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.