Dainik Bhaskar Jabalpur group is set to launch its sixth edition on August 27, 2011, from Aurangabad, Maharashtra. The third edition of the newspaper in Maharashtra from the group will carry 20 pages and will have cover price of Rs 2.50. The editorial duties for the Aurangabad edition are being headed by Abdul Kadir.
The Aurangabad edition of the newspaper will cover 12 adjacent districts. In a prepared statement, Kailash Agarwal, Managing Director, Dainik Bhaskar, Jabalpur Group, said, “After completion of 25 successful years of the Jabalpur edition and widely circulated in Nagpur, Satna, Chhindwara and Akola, we are all set to make another milestone in Aurangabad. It will be our endeavour to create history from the very first day, be it in circulation, news content or for that matter any other happenings.”
Shashi Bhushan Garg, Senior GM, Marketing, Dainik Bhaskar, informed that newspaper had already got a booking of 81,000 copies. A team of surveyors is visiting the targeted areas and interacting with the target readers.
The newspaper is available in colour and black and white format. For advertisement space in the colour pages the rates have been kept at Rs 200 per square centimeter, while for B&W ads the rates are Rs 100 per square centimeter.
Apart from the regular 20-page offering, the newspaper will also have three supplements every week – ‘Nav Rang’ on Saturday, ‘Ras Rang’ on Sunday and ‘Madhurima’ on Wednesday.
Garg further said, “We wanted to strengthen the reach of the newspaper in Maharashtra and this is a step towards that. Also, we found that there is great demand for a Hindi newspaper in the region, which was not being fulfilled by the existing Hindi newspapers in the area.” The next destination of the newspaper in Maharashtra is likely to be Pune.
Meanwhile, interestingly, the group is not planning any awareness campaign right now, and is relying more on direct interaction with the consumers and readers in the region.
The Aurangabad edition will be launched by Vice President of India Hamid Ansari and Chief Minister of Maharashtra Prithviraj Chavan.