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Dainik Bhaskar ties up with Time and HBR

19-June-2012
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Dainik Bhaskar ties up with Time and HBR

To enhance its content strategy and engage with more young business readers, Dainik Bhaskar has tied up with Time Magazine and Harvard Business Review for content sharing on regular basis.

Content from these magazines will feature in the Sunday edition of the newspaper.

Commenting on the collaboration, Kalpesh Yagnik, National Editor, Dainik Bhaskar Group said, “We, at Dainik Bhaskar, focus at generating the best and most relevant content for our readers. To continue serving our reader’s changing needs and aspiration, we will bring news about latest trends in international politics, strategy, diplomacy, science and economy.”

The content of the Sunday edition is completely revamped. The edition will focus on management lessons to be applied in day-to-day life along with a wide spectrum of topics such as health, career, money management, politics, education, through columns by eminent experts of respective fields.

Confirming the news, Sanjeev Kotnala , VP, Dainik Bhaskar Group said, “Content is always the king for any media brand. We are loved by our readers as we focus on it. Our strategy revolves around being ahead of the curve. And hence, the desire to enrich the reading experience and make it that much of joy is our focus that directs us in our newspaper design.”

He also added, “We expect that the readers will appreciate the exclusive cartoons and photographs – that will not only bring smile to their faces but also help them focus and think.”

In addition, Dainik Bhaskar will introduce a separate segment devoted to women. There will also be a Sunday jacket above the regular front page of the newspaper which will carry exclusive news analysis and ground reports.

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