Dainik Bhaskar is opening its 40th printing press in the country in Raigarh. The press will be operational from February 19, 2012. Till now, the group has been covering news from other areas of Chhattisgarh like Raipur and Bilaspur.
Speaking on the need of the new printing press, Sanjeev Kotnala, VP & National Head, MarComm, Dainik Bhaskar Group, said, “Readers will now get the late night news as the newspaper will now go to bed late. The new printing centre will be servicing these areas with approximately 25,000 copies and we will focus on more local news in and around Raigarh.”
Speaking further about the promotion strategy and advertisement, Kotnala said “We have already established ourselves as a strong print player in the state and promotion is not on board, but after some point of time we will plan for a special supplement for the city.”
Bhaskar group is targeting the local advertisers. The ad-edit ratio is 35-65.