Close on the heels of launching its Amritsar and Jalandhar editions on October 8, the Bhaskar Group has launched another edition, this time in Sagar, Madhya Pradesh, on October 14.
Through its new offering, Dainik Bhaskar will cater to the whole of Bundelkhand area, including cities like Bina, Banda, Tikamgarh and Lalitpur. Speaking on the potential of this market, Sanjeev Kotnala, Senior General Manager, Dainik Bhaskar, said, “We understand that there is a large population in this area which is untapped as far as newspapers are concerned.”
The Bhaskar Group has maintained its standard pricing, which is the same for its new edition too. The Sagar edition is priced at Rs 2.50 every day, while on Wednesdays, Saturdays and Sundays, it is priced at Rs 3.
Explaining the objective behind getting into Sagar, Kotnala said, “Sagar has been a market where our Bhopal edition was servicing the readers. Now Sagar has its own edition that is printed and published there. It may be noted that Bhaskar is the first national level newspaper to be printed from Sagar.”
Bhaskar would capitalise on the fact that it had become the first paper which was printed from Sagar. Currently, Dainik Jagran and Raj Express are being circulated in Sagar, but they are printed from Bhopal. Said Kotnala, “With the Sagar edition, the people will be able to get news as late as 2 am and the newspaper will reach them as early as possible. It is definitely a big advantage.”
Kotnala said that the edition had been launched with 40,000 copies. He, however, added that there were plans of scaling it up further as the Bundelkhand region offered immense potential that still remained to be tapped.