Top Story


Home >> Media – Print >> Article

Dainik Bhaskar launches its Amritsar and Jalandhar editions

Font Size   16
Dainik Bhaskar launches its Amritsar and Jalandhar editions

Bhaskar Group made its foray into the Punjab market with the launch of the Jalandhar and Amritsar editions of Dainik Bhaskar on October 8. Dainik Bhaskar is the first newspaper in Punjab to have an all-colour edition from day one. It may, however, be noted that Punjab Kesari also turned colour from September 24, 2006.

The two editions were launched at a special ceremony held in Jalandhar. Minister for I&B and Parliamentary Affairs, Priyaranjan Dasmunshi, was the Chief Guest. Other dignitaries present included Subhash Chandra, Chaiman, Zee Telefilms; Prakash Singh Badal, former Chief Minister of Punjab; and several MLAs and ministers of the Punjab Government.

The Bhaskar Group claims to have launched in Punjab with more than 176,000 copies of the Jalandhar and Amritsar editions.

Jagdish Sharma, Project Head, Punjab, said, “Bhaskar Group has always believed that a large untapped potential exist in the markets, and the entry of any strong newspaper will only expand the market.”

Dharmendra Atri, Project In-charge, Punjab, added, “It has been demonstrated in Rajasthan and Gujarat how this expansion happens across segments. It is very logical to state that an increased readership base will only convert to a more aware population and hopefully better citizens and society.”


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign