Bhaskar Group made its foray into the Punjab market with the launch of the Jalandhar and Amritsar editions of Dainik Bhaskar on October 8. Dainik Bhaskar is the first newspaper in Punjab to have an all-colour edition from day one. It may, however, be noted that Punjab Kesari also turned colour from September 24, 2006.
The two editions were launched at a special ceremony held in Jalandhar. Minister for I&B and Parliamentary Affairs, Priyaranjan Dasmunshi, was the Chief Guest. Other dignitaries present included Subhash Chandra, Chaiman, Zee Telefilms; Prakash Singh Badal, former Chief Minister of Punjab; and several MLAs and ministers of the Punjab Government.
The Bhaskar Group claims to have launched in Punjab with more than 176,000 copies of the Jalandhar and Amritsar editions.
Jagdish Sharma, Project Head, Punjab, said, “Bhaskar Group has always believed that a large untapped potential exist in the markets, and the entry of any strong newspaper will only expand the market.”
Dharmendra Atri, Project In-charge, Punjab, added, “It has been demonstrated in Rajasthan and Gujarat how this expansion happens across segments. It is very logical to state that an increased readership base will only convert to a more aware population and hopefully better citizens and society.”