Top Story

e4m_logo.png

Home >> Media – Print >> Article

Dainik Bhaskar launches Hindi financial daily Business Bhaskar in Bhopal

28-June-2008
Font Size   16
Share
Dainik Bhaskar launches Hindi financial daily Business Bhaskar in Bhopal

Dainik Bhaskar has launched its Hindi financial daily, Business Bhaskar, in Bhopal on June 27. Business Bhaskar’s Bhopal edition will have an initial print run of more than 20,000 copies. The pink broadsheet has 12 pages and is an all colour product priced at Rs 1.50.

The newspaper was unveiled by Venugopal Dhoot, Chairman and MD, Videocon at a ceremony on June 27.

Speaking on the launch, Rajiv Jaitly, President-Ad Sales and Marketing, DB Corp Ltd, said, “We understand the needs of the readers in India’s Tier II cities. Bhaskar’s presence in these markets is due to our understanding of the local cultural, informational and the new emerging needs. Hence, the Hindi financial daily that will meet their informational needs with regards to the international, national as well as the local business environment.”

He further said, “The new editorial team, headed by Yatish Rajawat, has been working to create a product that will provide our readers with the business content they seek.”

Rajawat, Editor, Business Bhaskar, said, “Due to the rapid economic growth in Tier II towns in India, there is an increased need for a Hindi financial daily in these cities. Business Bhaskar will address this need and will cover news relevant to entrepreneurs as well as working professionals.”

He added, “In true Bhaskar tradition, the launch of the new financial daily was preceded by a pre-launch survey in Bhopal, This helped us to further understand the needs and the gaps in the market with respect to business and financial information helping us develop a product ‘by the people and defined by their needs’.”

Tags

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.