Dainik Bhaskar has launched its Hindi financial daily, Business Bhaskar, in Bhopal on June 27. Business Bhaskar’s Bhopal edition will have an initial print run of more than 20,000 copies. The pink broadsheet has 12 pages and is an all colour product priced at Rs 1.50.
The newspaper was unveiled by Venugopal Dhoot, Chairman and MD, Videocon at a ceremony on June 27.
Speaking on the launch, Rajiv Jaitly, President-Ad Sales and Marketing, DB Corp Ltd, said, “We understand the needs of the readers in India’s Tier II cities. Bhaskar’s presence in these markets is due to our understanding of the local cultural, informational and the new emerging needs. Hence, the Hindi financial daily that will meet their informational needs with regards to the international, national as well as the local business environment.”
He further said, “The new editorial team, headed by Yatish Rajawat, has been working to create a product that will provide our readers with the business content they seek.”
Rajawat, Editor, Business Bhaskar, said, “Due to the rapid economic growth in Tier II towns in India, there is an increased need for a Hindi financial daily in these cities. Business Bhaskar will address this need and will cover news relevant to entrepreneurs as well as working professionals.”
He added, “In true Bhaskar tradition, the launch of the new financial daily was preceded by a pre-launch survey in Bhopal, This helped us to further understand the needs and the gaps in the market with respect to business and financial information helping us develop a product ‘by the people and defined by their needs’.”