With an aim to consolidate their presence in Bihar, print media company, Dainik Bhaskar Group has launched their second edition from Baghalpur. With this launch, DB Corp Ltd (DBCL) hopes to reinforce its presences in Bihar – a region which is of high strategic importance for the company. They have already established brand equity through the launch of the edition in Patna in January 2014.
Following the Bhagalpur launch, Dainik Bhaskar will also be releasing two main editions from Muzaffarpur And Gaya in the next 20 days along with seven district editions in Hajipur, Purnea, Biharsharif /Nalanda, Arrah, Chhapra, Samastipur and Darbhanga. This will complete Dainik Bhaskar’s full foray in Bihar.
The Bhagalpur launch was implemented along a similar strategy as that of Patna, driven by strategized research and reader-centric survey that was supported by an aggressive marketing and sales campaign.
Commenting on Dainik Bhaskar’s successful launch, Sudhir Agarwal, Managing Director, DB Corp Limited said, “We are very encouraged by the overwhelming response to our launch in Bhagalpur. Dainik Bhaskar launched its edition in Patna in 2014 as the beginning of its Bihar foray and over a short period of time, we have cultivated our leadership position in this region through very hard work to deliver an excellent product which has been accepted and welcomed by the state and its readers as the most preferred media vehicle to participate in the socio-economic of this region.”
Explaining the decision to expand to other cities and districts in Bihar, he added, “We have been studying the Bihar market for long and while we sensed and explored high market potential in Patna, we were also excited with the economic potential of Bhagalpur — the second prominent city of Bihar with the second highest urban population to Patna and a literacy level of 81 per cent. Over the next few weeks we are set to complete our full roll-out in two other main editions and seven district editions to accomplish our Bihar foray.”