Dainik Bhaskar INK Awards, an exchange4media Group initiative, returns with its 2015 edition, to celebrate creativity in newspaper advertising and recognise the talent behind it. The winners have been selected by a jury of marketing, advertising and print veterans.
Jury Chair for Dainik Bhaskar INK Awards, Shashi Sinha, CEO, IPG Mediabrands India opined, “This is a great opportunity and good way to recognise print. Compared to last year there was a lot more diverse work that had come in. The fact that DB and exchange4media are looking at print as a primary medium is very good for the cause of the industry. I am more delighted that not only ad agencies but also media agencies are participating.”
With the ongoing debate as to the future of print media, one of the jurors on the panel, Bharat Dhuppar, Chief Projects Officer and Chief Marketing Officer, Omkar Realtors and Developers said, “I think Print will sustain for at least the next 10 to 15 years. I don’t think it’s going off. It’s more about 360 degree advertising where Digital also comes in, but you can’t live without Print. It has to be a combination of all mediums. Any campaign when you have to do one has to take into consideration all kinds of mediums and not just Print or Digital or Outdoor.”
Even though the awards celebrated work in the print medium, the jury was made up of a mix of experienced persons from other media as well. This included Pranab Punj, Associate Vice President -Global Marketing, Vserv Digital Services.
“INK Awards, I think is a great initiative because Print today needs to stand out as a medium. It’s facing stiff competition because of Digital as it is gaining importance. Also TV still remains as big daddy. Print is still relevant. It’s rather very good and is part of a strong media mix. INK Awards have given it the right space, place and standing,” he explained.
Dainik Bhaskar INK Awards will be held in Mumbai at the Trident Hotel on August 21.
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