Dharmendra Atri, who was earlier Head of Corporate Sales Branch – North, has now been elevated to lead Special Initiatives for the business. He will work closely with Sudhir Agarwal, Managing Director.
Atri has been with the company for over 18 years, being responsible for several successful assignments in the Sales and Marketing function. He’s been an important part of the team during the launch projects of Dainik Bhaskar in Rajasthan, Gujarat, Chandigarh, Punjab, and Haryana. Atri holds an MBA in Marketing and Finance from IMS, Indore.
Reema Dutta who was earlier an integral member of Atri’s team has now been promoted as Head of Corporate Sales Branch – North, and will take over charge from Atri. She will be based at Dainik Bhaskar’s office in New Delhi NCR, and will report to recently-appointed Satyajit Sengupta, Chief Corporate Sales & Marketing Officer. Dutta has been associated with Dainik Bhaskar since 2008 working in various lead sales roles in Delhi NCR.
Both appointments will be effective from March 1, 2017.
Commenting on the appointments, Rachna Kamra, Chief Human Resource Officer, said, “We have further strengthened our leadership team through the appointments of Mr. Atri and Reema who have been core team members at Dainik Bhaskar for several years. They bring an eclectic mix of business development skills, strong leadership qualities, and deep domain expertise, which will be critical for the company as we look to strengthen our relationships with associates and stakeholders, define more innovative solutions for diverse customer groups, and steadily grow our pan-India presence.”