Dainik Bhaskar announced that Kaacon Sethi has joined Dainik Bhaskar Group as Chief Corporate Marketing Officer.
Sethi will be responsible for business development and marketing communications of the Group’s print media business comprising B2B corporate branding, marketing of emerging India opportunities in tier II & III markets, viz. UnMetro, and evangelizing the concept to large clients and media agencies.
Bringing with her over 20 years of industry experience in marketing and sales of content powered customer engagements across platforms, Kaacon Sethi has earlier worked in leadership positions in Lintas Media Group, Mediasys Solutions (as Founder & Partner), K Sera Sera Productions, Sony Entertainment Television (MSM), JWT. She has also worked with Indigo Business Services in a consulting role. In her last assignment prior to joining the Dainik Bhaskar Group, Sethi was employed with Smaaash Entertainment as Marketing Consultant.
Welcoming Sethi to the Group, Pradeep Dwivedi, Group Chief of Corporate Sales & Marketing, DB Corp said, “We are delighted to have Kaacon joining us at Dainik Bhaskar Group. She has an acknowledged and proven track record of successful marketing, sales, innovation and business leadership while also possessing the requisite domain expertise. We welcome her into the team and look forward to her insights, experience and passion to add value to our brand-marketing endeavours as we move forward”.
Commenting on her induction into the Dainik Bhaskar Group, Kaacon Sethi said, “I am delighted at the opportunity of being a part of an extremely exciting business and a talented leadership team at India’s largest and dynamic newspaper group. I look forward to contributing to the Group’s vision of being the most admired brand within the Indian media industry. The Group has already been further expanding its footprints in some of India’s fast- emerging market, being aggressive yet prudent in identifying significant business development opportunities, which will also be a strong focus area for me.”