Further fortifying its presence in the Hindi heartland, Dainik Bhaskar has launched its fourth edition in Madhya Pradesh from Singrauli. The group already has three editions in the state from Satna, Chhindwara and Jabalpur.
The cover price of the Singrauli edition has been kept at Rs 3 on weekdays and Rs 4 on weekends. The 16-page newspaper will be carrying supplements on different topics on different says of the week with a print run of 30,000 copies.
Commenting on the objective behind the launch, Sujib Chaudhary, Business Manager, Dainik Bhaskar said, “We already have three editions in Madhya Pradesh – Jabalpur, Satna and Chhindwara. Earlier, we used to cover Singrauli district from our Satna edition. Called the ‘Energy Capital’, Singrauli has immense potential – six major thermal power plants of NTPC are located in Singrauli and its neighbourhood. Therefore, looking at the market potential, we have decided to launch an independent edition with own office and printing unit so that our readers in Singrauli can get the latest news coverage at sunrise.”
The group is promoting the paper through outdoor campaigns and subscription-based activities.
Chaudhary further said, “Being the only national newspaper brand with our own printing centre, we can provide better local news to our readers. We will have dedicated four pages for local news, besides there will be various supplements along with the main newspaper – Madhurima on Wednesday, Navrang on Saturday and Rasrang on Sunday.”
In order to target the advertisers, the group is trying to associate with both local and corporate clients.